THE STORY OF IRU

At the heart of this project lies the passion for preserving the heritage and stories woven within these vintage ties. Each tie is carefully sourced, selected, and transformed into a stunning piece of wearable art, serving as a bridge between the past and the present. Through intricate craftsmanship, we honor the craftsmanship and artistry of these unique textile artifacts, ensuring their continued relevance in the modern world.

The designs seeks to ignite a sense of nostalgia while embracing individuality. With each unique piece, we invite wearers to embrace their own personal style, to transcend the boundaries of contemporary fashion, and to honor the legacy of the past, especially elders who wore ties for the majority of their lives.