TIED TOGETHER
The story of IRU x Tent Project began with the meeting of Arzu and Iren, who sought answers to this question through different paths. At that time, Arzu was creating with her grandmother`s old fabrics, while Iren was transforming her grandfather`s ties. Does the transformation of these memory-laden ties into garments signify the beginning of a new chapter?
Or does the resulting product merely evoke the revival of those memories? The creation of IRU and Tent Project is situated at the intersection of these two questions.
Designing the new in the company of memories; elevating the past in the name of creativity.
TIED TOGETHER
About I R U
Design For All
IRU is a wondrous, and interogant brand that aspires to break to cultural and gender norms of ties. Bringing nostalgia into modernism, The designs celebrates the recycling of second hand ties alluding to the metamorphosis in nature